Safaricom launches Pata More campaign to support small traders
Safaricom has launched the Pata More campaign in the Rift Valley region to offer its customers, particularly small-scale traders, better value across its products and services. The initiative aims to ease financial pressures faced by traders by providing more affordable options. This move follows Safaricom's ongoing commitment to support Kenya's business community by enhancing access to cost-effective digital tools.
Key points
- Safaricom launches Pata More campaign in Rift Valley
- Focus on easing financial burden for small-scale traders
- Campaign offers value-for-money across Safaricom products and services
- Part of Safaricom’s efforts to support Kenyan businesses
Why it matters
Small-scale traders form a crucial part of Kenya’s economy, especially in regions like Rift Valley. By making Safaricom products more affordable, the campaign helps improve traders’ access to essential digital services, potentially boosting their business efficiency and income. This initiative supports economic resilience for many Kenyans reliant on small businesses.
Source credit
Summary based on reporting from Standard Business. Read the full article at the source.
Read full article at Standard BusinessTags
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