Safaricom Launches 'Pata More' Campaign to Support Traders in Rift Valley
Safaricom has introduced the 'Pata More' campaign in the Rift Valley region to help small-scale traders and other customers get better value across its products and services. The initiative aims to ease the financial burden on traders by enhancing affordability and access to Safaricom's offerings, supporting local businesses in the area.
Key points
- Safaricom launches 'Pata More' campaign in Rift Valley.
- Targets small-scale traders and general customers.
- Focuses on delivering better value across Safaricom products and services.
- Aims to ease financial pressures for traders.
Why it matters
Small businesses form a critical part of Kenya’s economy, especially in regions like Rift Valley. This campaign from Safaricom seeks to improve business viability for traders by offering more affordable services. It could enhance economic activity, helping traders better serve their customers and sustain livelihoods amid rising costs.
Source credit
Summary based on reporting from Standard Business. Read the full article at the source.
Read full article at Standard BusinessTags
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